PARSED CONTENT

The web site access.michaelkors.com had the following in the homepage, "Video Introducing Michael Kors Access." I noticed that the webpage stated " Video Zendaya and Martha Hunt use the Michael Kors Access smartwatch while out in New York City." They also said " An entirely new category of smartwatches and accessories. In true Michael Kors fashion. Meet the timepiece thats fashions last word in wearable tech. Personalize the touchscreen to match your mood, receive updates from your social circle, track your fitness goals and more. Video Introducing Michael Kors Access. Track your steps, sleep and goals." The meta header had Michael Kors as the first optimized keyword. This keyword is followed by Michael Kors Access, smartwatch, and activity tracker which isn't as important as Michael Kors. The other words access.michaelkors.com used was hybrid smartwatch. Android Wear is included but will not be understood by search crawlers.